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ASIA SOCIETY ANNOUNCES PUBLICATION OF
ASIA IN THE SAN FRANCISCO BAY AREA: A CULTURAL TRAVEL GUIDE

Second Title in Series Exploring Asia’s Rich Heritage in America

By Asia Society
Published by Avalon Travel Publishing

Foreword by Vishakha N. Desai, President, Asia Society
Introduction by Nguyen Qui Duc, Host of KQED's Pacific Time

With contributions by:
Andy Anderson, Neelanjana Banerjee, Vera H-C Chan, Jeff Cranmer, Sarah Drew, Nicholas Driver, Marlene Goldman, Joyce Nishioka, Barbara Jane Reyes, Thy Tran, Patricia Unterman, and Pamela Yatsko.

Supported in part by the Wells Fargo Foundation

Asia in the San Francisco Bay Area: A Cultural Travel Guide
July 8, 2004 – In a continuing effort to encourage deeper appreciation for Asia’s richly diverse cultural heritage in America, Asia Society announces the publication of its second trade title, ASIA IN THE SAN FRANCISCO BAY AREA: A CULTURAL TRAVEL GUIDE. This savvy, sophisticated sourcebook showcases the Bay Area’s boundless ability to enrich and entertain the most discerning city dwellers and tourists alike. From the hottest new trends to centuries-old traditions, the book contains detailed listings of specialty shops, food stores, museums, restaurants, bars and the lively festivals of Asian communities around the Bay Area. Neighborhood chapters include San Francisco’s Chinatown, San Jose’s Vietnamese community and Fremont’s Little Kabul. In response to a growing interest in “things Asian,” the Society has culled the “best of Asia” in order to produce an all-in-one resource for experiencing the multitude of Asian cultures that the Bay Area has to offer.

Written by a leading team of experts in the areas of Asian art, film, food, fashion, religion and nightlife, ASIA IN THE SAN FRANCISCO BAY AREA is the ultimate guide to all things Asian in the Bay Area. Published by Avalon Travel Publishing for the Asia Society, ASIA IN THE SAN FRANCISCO BAY AREA offers page after exciting page of where to find Asian art collections and exhibitions, specialty bookshops, hot new bars, delicious Asian cuisine, popular boutiques and food stores, traditional performing arts, peaceful garden hideaways, relaxing yoga and meditation centers, informative classes and workshops, and much, much more.

Discover insider tips, such as where to celebrate Tet, the best place to catch the latest Bollywood flick, venues for cutting-edge Pilipino performance groups, or restaurants for the tastiest Punjabi snack plate or the hippest sake bars. ASIA IN THE SAN FRANCISCO BAY AREA belongs in the backpack, pocket or purse of every Bay Area resident and tourist.

For nearly fifty years, Asia Society and its programming have grown to reflect the increasing presence of Asia in America. Asia Society opened its Northern California Regional Center in 1998. The publication of ASIA IN THE SAN FRANCISCO BAY AREA marks the Society’s ongoing commitment to greater understanding and exploration of Asia in today’s world. “For almost half a century, the Asia Society has educated Americans about Asia in a variety of ways. We present major art exhibitions, films and performances; publish scholarly analyses on history and contemporary affairs; sponsor lectures, seminars and international conferences; and create innovative materials for students and teachers,” comments Vishakha N. Desai, President of the Asia Society. Says Dr. Desai of ASIA IN THE SAN FRANCISCO BAY AREA, “Through these pages, you will embark on an exciting Asian adventure right in your own backyard. Encouraging you to explore and experience Asian cultures—and to celebrate them—is what this guidebook is all about.”

ASIA IN THE SAN FRANCISCO BAY AREA: A CULTURAL TRAVEL GUIDE will be available at your favorite bookstore or online at www.asiasociety.org. The purchase price is $17.95.

Asia Society’s first trade book, the critically acclaimed, ASIA IN NEW YORK CITY: A CULTURAL TRAVEL GUIDE was published in 2000. It has become a popular and important resource for travelers and native New Yorkers for all things Asian in New York City. It is the top selling title at AsiaStore, Asia Society’s Zagat-rated museum store.

Asia Society is America’s leading institution dedicated to fostering understanding of Asia and communication between Americans and the peoples of Asia and the Pacific. A nonprofit, nonpartisan educational institution, the Asia Society is headquartered in New York City, with regional centers in Houston, Hong Kong, Los Angeles, Manila, Melbourne, San Francisco, Shanghai and Washington, D.C. For more information about Asia Society Northern California Center, contact 500 Washington Street, Suite 350, San Francisco, CA 94111, (415) 421-8707 or Asia Society Headquarters, 725 Park Avenue, New York, NY 10021, (212) 288-6400. Asia Society is on the web at www.asiasociety.org.

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